Introduction
This is an online, synchronous, multiplayer, business concept simulation game. It is designed to be played by between 8-10 people and gameplay typically lasts one hour. The game can be enjoyably played a number of times by the same player(s).
The game is relatively simple to learn and play, however, this is not a complete business simulation, it does not seek to allow players to simulate all aspects of new venture creation.
The game does focus on certain key concepts in new venture development, some of these are as follows:
1. Entrepreneurs can choose how risky their ventures will be
2. Entrepreneurs may need to take into account the wider environment when they make business decisions
3. Risk-taking can involve getting other people to trust you (in the context of this game, investors).
Learning objective
This game has been designed to give students some insights into business decision making, specifically the area of risk taking and managing risks.
The game allows students to try out various strategies in order to deal with them. The table below provides some summary links between the game and marketing concepts. This pdf file has a more detailed explanation. The game is also relevant to entrepreneurship students.
How do you win?
Players aim to make as much money as possible, for themselves.
The game
There are two groups of players in the game. Investors who have $100 each and entrepreneurs who each have 100% ownership of businesses that they are setting up.
There is only one decision entrepreneurs need to make, how risky do they want their businesses to be?
The greater the risk, the greater the potential reward for them and their investors.
But also the greater the chance of failure and total loss for themselves and their investors.
Investors choose how much risk they want to take - this determines the order in which they see entrepreneurs.